Understanding Your Audience- Tailoring your Science to Fit the Need
When you communicate, your purpose is not what you want to do; instead, it is what you want your audience to do as a result of reading what you wrote or listening to what you said.
Thus, it involves the audience.
Getting to know your audience isn’t always a simple process, but it’s a necessary one. This is how you’ll ensure you’re sharing content that resonates with your audience and creating value in terms of products or services that your target audience feels relevant and wants to stay connected with. Understanding your audience doesn't come easy, but once you do, your efforts to communicate science become easier because you have already chosen a subset of people to whom science affects and who are responsive to science.
Overview:
The primary purpose of science communication is to act as a bridge between science and society. SciComm strives to include every member of the community in the scientific process. It wants to ensure that all people understand the science being generated at their individual level.
Society is made up of individuals with very diverse backgrounds. Therefore, it makes sense that the same approach to communicating science will not work for everyone!
Here, we must consider how we can portray the various angles of a story to communicate it to different kinds of audience, which is what this course will cover!
We will be covering the following points throughout the week to understand our audience better:
The importance of audience in SciComm
Various kinds of audience
How to talk to different audiences
The importance of empathy
Ethics to consider while communicating
How to know your audience?
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