The power of advertisements and media campaigns in communicating science
As communicators, we are involved in persuasion every day.
Persuasion is so pervasive that we are not always aware of its presence (Learning with Gadgets: Teaching Persuasive Strategies through Student-Created Infomercials)
Do you think you get persuaded into doing something by watching TV or scrolling through social media?
Most of us are…
The world of advertisements is set out to persuade people to buy things. Things we usually are unaware of, sometimes we don’t even need, but we all have been victims of getting trapped in the mouth-watering offer we can’t resist.
SALE 50% off
(only on selected merchandise) - most of which we don’t need
Get Rs. 2999 off on the purchase of Rs. 9999
We all simply see the former half and already make up our minds about it.
That’s the power of marketing
That’s the power of advertising
We at SciRio thought, why can’t we use this power to communicate science?
After all, that’s what we are good at.
If ads are all they see, let’s sell them ads.
In this minicourse, we’ll discuss communicating science through advertisements and infomercials. How can they be utilised better to raise awareness, influence opinions, become conversation starters, and be a source of edutainment?
This mini-course will have all of it.
Using advertisements to prevent diseases
Using advertisements for healthcare education and awareness
Using media campaigns for a healthier diet
How do advertisements help us remember? And the psychology behind it.
Using advertisements to create sustainable environmental practices
Using advertisements for changing habits
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