How NASA Aces its SciComm Game - Day 1 (free)
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For decades, NASA (National Aeronautics and Space Administration) has played a leading role in space exploration, unravelling the mysteries of the universe and expanding human knowledge. But NASA's achievements go beyond space. They are also exceptional at communicating their discoveries and efforts to both the general public and the scientific community.
We will explore the different ways in which NASA communicates science to audiences all around the world. Through stunning images, fascinating videos, interactive websites, and social media, we will delve into the various methods that NASA uses to make complex scientific information more accessible and engaging. The first day will focus on storytelling and narration.
Day 1: Storytelling and Narratives - I
Having gotten an understanding of how storytelling can be potent, we shall take a look at NASA’s mission narratives.
Day 2: Storytelling and Narratives - II
NASA might be an enormous organization, but it is made up of people, after all. We will take a look at how NASA utilizes their more grounded personal stories.
Day 3: Visual Communication - I
NASA’s name has become synonymous with space imagery. We will talk about how they use infographics, VR and AR to up their visual communication.
Day 4: Visual Communication - II
Animations are used to break complex information down and make things simpler to understand, while live streams of space events are used to create a global experience unlike anything else.
Day 5: Utilizing Social Media and Online Platforms - I
We will talk about how NASA’s extensive social media presence and how they adapt their content to suit the platform they’re on.
Day 6: Utilizing Social Media and Online Platforms - II
NASA’s behind-the-scenes content and Ask Me Anything sessions are some of their most effective social media content in terms of generating interactions and inspiring curiosity.
Day 7: Educational Resources - I
Here we’ll take a look at how NASA focuses on promoting education just as much as they do on spreading information. We will focus on the resources they create and the student competitions they organize.
Day 8: Educational Resources - II
Finding new ways of reaching your audience is important. We take a look at how NASA uses virtual field trips and Citizen Science Projects to reach the masses.
Day 9: Public Events and Partnerships - I
Having a strong online presence is one thing, but NASA has always been great at organizing public events and collaborating with other organizations to increase their outreach. We’ll take a look at the open house events, rocket launches, and astronomy nights that they hold.
Day 10: Public Events and Partnerships - II
NASA’s partnerships with museums and science centers, as well as those with different forms of media, have helped them expand its presence in different avenues of pop culture.
Day 11: Astronaut Engagement - I
NASA often has astronauts at the front and centre of their communication efforts because they recognize how influential the idea of them can be.
Day 12: Astronaut Engagement - II
We’ll take a look at the different ways in which NASA’s astronauts participate in their scicomm efforts, including workshops, virtual visits, writing books about their experiences, and so on.
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